This is a very positive male gender message ad.
It portrays a man as a sensitive and caring individual who is able to be a caregiver without loosing his over-all masculine appeal. He comes across as a man who is comfortable within his own skin and not afraid to assume stereotype women's roles in life, ie: caring for baby and cooking the meal. It leave one with the idea that it's OK to be a gentle loving man who does not need to hide behind what is expected of him. Ad's own message is;"Life is short, but Childhood is shorter. Feed it well." I like this statement, but the picture indicates that fathers as well as mothers should be involved in the child's life. Teaching by example is absolutely wonderful.
It portrays a man as a sensitive and caring individual who is able to be a caregiver without loosing his over-all masculine appeal. He comes across as a man who is comfortable within his own skin and not afraid to assume stereotype women's roles in life, ie: caring for baby and cooking the meal. It leave one with the idea that it's OK to be a gentle loving man who does not need to hide behind what is expected of him. Ad's own message is;"Life is short, but Childhood is shorter. Feed it well." I like this statement, but the picture indicates that fathers as well as mothers should be involved in the child's life. Teaching by example is absolutely wonderful.




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