Friday, February 20, 2009

wk 6= Ad for negative messages.



This is an ad for Belvedere vodka and although I like their vodka
I do not like this ad from Belvedere. I now find it very sexist and demeaning toward women. It gives us the impression that young beautiful women will be available to even this less than acceptable type of man, if she is drunk. The message to men= Get her dunk and even the pretty-ones can be yours and life becomes 'LUXURY REBORN'. The way the black girl is dress is an open statement of availability, which is demeaning to her and her race. The dresspresents her as cheap. Just a few drinks of vodka and she is yours. I resent the male in this ad for not being the "steretype mascline male", as are the women, "Need a Hunk here", but he just looks somewhat demented and waisted. Not at all attractive, making it look like the women have no disgression with whom they run with.

I am starting to really resent this ad!

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